Trycet

• Category: Branding
• Client: Trycet, Gym Community
• Project date: 2025

Trycet is a gym based in Montreal, Canada, built around the values of community, encouragement, and inclusivity. I developed their branding with a focus on creating a welcoming identity that emphasizes effort over perfection.
The logo concept centers on a stylized running figure shaped like a “T,” symbolizing both movement and the word “try.” This figure also represents reaching out and taking that first step, reflecting the gym’s message that everyone is welcome, and there’s nothing to be ashamed of when starting your fitness journey.