ZUL

• Category: Branding & Packaging Design
• Client: ZUL by Tony Kanaan
• Project date: 2024 (yet to launch)

I developed a high-end branding strategy for ZUL, blending luxury with a contemporary oriental cultural theme. The concept, “Shadow Play,” is inspired by oriental hand gestures, using the Arabic letter "ظ" shaped like an eye to symbolize vision and insight. The design focuses on simplicity, elegance, and confidence, using a bold color palette of deep teal, coral, and terracotta. The project included a custom logo, typography, and packaging design.